Strategic Management
Autor: Hoskisson, Robert E. / Ireland, R. Duane / Hitt, Michael A.
Nakladatelství:
Cengage Learning
ISBN: 1111039739
Původní cena:
3736 Kč
Vaše cena:
3396 Kč
Popis knihy:
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a case study section containing engaging and exemplary cases that cover a broad range of critical issues confronting mangers today.Hodnocení uživatelů:
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